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Visual Identity for Fertiliser and Biotechnology Industry Products from Brazil

Visual Identity for Fertiliser and Biotechnology Industry Products from Brazil

Hearted Design & Strategy – Embio fertiliser

“Embio is a biotechnology industry from Brazil, that operates in the fertiliser market. Its first product, Embio FL1300 is a fertiliser that improves soil quality and plant resistence. Made from natural materials, it’s an organic product that provides sustainability for current and future generations. Embio receives support from the Itaipu Technological park, a sector of the Itaipu Binacional hydroelectric , that stimulates and encourages the economic development of the western region of Paraná.
The inspiration for the visual identity was the symbol of the leaf, witch represents the cycle of life and reinforce the segment of the company. The leaf symbol was explored in the letter “o” of the logo and replicated in different ways on label and other design pieces.”

CREDIT

  • Design Agency: Hearted Design & Strategy
  • Organisation/Project Type: Consumer Brand Creation
  • Article Title: Visual Identity for Fertiliser and Biotechnology Industry Products from Brazil
  • Brand / Project Name: Embio fertiliser
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Brand Strategy
  • Design Deliverables: Consumer Branding, Consumer Graphic Packaging Design
  • Location: Brazil
  • Market Country: Brazil
  • Market Region: South America
  • Product Category: Household
  • Consumer Packaging Format: Bottle

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