Beast athletics is an activewear brand which focuses on providing apparel for active parts of life. The design is based on the concept model “WOLF” with its characteristics incorporated into and are what defines the personality of the brand.
These environments have been created in 3D specifically for the Brand embodying the characteristics. The approach was to step away from being literal and straightforward and portray each of the characteristics in an abstract manner.
CREDIT
- Agency/Creative: Creeight Design
- Article Title: Uniquely Conceptual Rebranding Created for an Active Wear Brand, Beast Athletics
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Kuwait
- Market Region: Asia
- Project Deliverables: Brand Identity, Brand Redesign, Brand Refinement, Brand Strategy, Brand World, Branding, Graphic Design, Rebranding, Retail Brand Design, Tone of Voice
- Industry: Retail
- Keywords: Branding, Sports, sportswear, activewear, Design, Graphic design, Print Design, Design agency, 3D, Conceptual, space.
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
