ADDA STUDIO – Il Veliero

You eat with your eyes first!
This is part of „Il Veliero“s philosophy, our customer and a family company, producing traditional antipasti since 1998. Originally based in Calabria, their products are still manufactured in Italy. ADDA Studios mission was to recreate everything around their handmade products – a packaging, the print design and the branding. Contemporary illustrations meet up with traditional elements, such as the sailing boat, which was not only the eponym but also a concise item guiding the gourmet food merchant over the past years.
Reduced in look, shape and color, the packaging does not only represent the high-quality goods inside in a simple and effortless way, but furthermore minimized the print costs.

Design Agency : ADDA STUDIO
Article Title: Speciality of the house – “Il Veliero”
Brand / Project Name: Packaging, Print Design, Branding for traditional italian antipasti company “Il Veliero”
Design Credits: ART DIRECTION: Christian Vögtlin
GRAPHIC DESIGN: Nadine März
Project Type: Corporate Brand Redesign, Consumer Brand Creation, Consumer Brand Redesign
Strategic Deliverables: Corporate Research / Insight, Corporate Tone of Voice, Corporate Brand World, Consumer Tone of Voice, Consumer Brand World
Design Deliverables: Corporate Brand Identity, Corporate Branding, Corporate Rebranding, Corporate Brand Experience, Corporate Graphic Design, Consumer Brand Identity, Consumer Branding, Consumer Rebranding, Consumer Brand Experience, Consumer Brand Creation, Consumer Graphic Packaging Design, Consumer Structural Packaging Design, Consumer Retail Design
Location: Germany
Market Country: Germany
Market Region: Europe
Project Type: Agency Commercial, Published
Project Category: Food
Consumer Packaging Format: Box, Case
Consumer Substrate / Material: Plastic, Pulp Paper