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Sol Benito – Simply Cosmetics

Sol Benito – Simply Cosmetics

Challenge:
Market place is flooded with hundreds of products main challenge is to create distinct product or packaging by virtue of innovative idea and styling that can tell the story and grab the attention while lying on shelf.

Concept: “Sometime product (Photo) needs no description (words), it speaks for itself”
This phrase is a fundamental idea for this cosmetic line,
Main Objective of packaging was to create an innovative cosmetic product line that says what it meant for,
We designed a new collection of playful surreal products for cosmetic line with suggestive brand name SIMPLY
The line includes Liquid Lips, Nail polish, Eye shadow and Face foundation.
Each product communicates its respective content in a very distinctive and iconic way.

Anatomy of Product
NAIL POLISH: High gloss Black Conical Glass Bottle and PP cap
Cap has an attachment resembling the Nail which represents shade of that product

Liquid LIPS: High gloss Black Conical Glass Bottle and PP cap
Bottle is sculpted like a lip with its respective colour shade.

EYE SHADOW: EYE like PP Container partially transparent from which inner shade can be seen

FACE FOUNDATION: Face like PP Container partially transparent from which inner shade can be seen

CREDIT

  • Agency/Creative: Sol Benito
  • Article Title: Sol Benito – Simply Cosmetics
  • Project Type: Packaging
  • Agency/Creative Country: India

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