La Gauss is the new name of Gauss Multimedia, a graphic design and arts school located in Málaga. The new naming responds to the nickname used by the students to refer to the school, which needed a rebranding and a new identity system. The old brand consisted of just an X-shaped logo placed on different applications. This X remains as the main concept of the new brand: “a school that leaves a mark”. And also furnishes a grid system that gives birth to a bunch of icons. The blades of the X untie to flow through the new brand universe.
CREDIT
- Agency/Creative: Unbuentipo
- Article Title: Rebranding for La Gauss – A Graphic Design School Located in Málaga
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Guidelines, Brand Identity, Brand Naming, Brand Redesign, Brand Rejuvenation, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Product Architecture, Rebranding, Research, Tone of Voice
- Industry: Education
- Keywords: school, grahic, design, art, identity, brand, branding, restyling, logotype, education
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
