There are so many brands that have the potential to grow as strong brands nationally and internationally. However, what they lack is a Good (brand) Design, Nykaa brand in one such case. Hence, we demonstrated that the ‘Good (brand) Design is Good (profitable) Business. The brand’s considering the ‘Good (brand) Design is Good Business’ will grow exponentially.

Emerging Trends in the Indian Cosmetic market & consumer appreciation for such trends have been evolving dramatically. Looking fashionable is becoming the need of the day for many selfie-loving generations. There is a huge surge in the fashion and makeup industry led to few homegrown brands. One of them is Nykaa, which is perfectly fitting itself with growing market needs and consumer demands, it is seen in the past few years huge demand from tier two and three cities in the Indian market, this huge potential Nykaa is planning to cater to. This steady growing trend has huge potential hence we proposed brand strategy and design rejuvenation for the Nykaa brand so that they can emerge as a prominent cosmetic brand in India.

However, what they lack is a Good (brand) Design, Nykaa brand in one such case. Hence, we demonstrated that the ‘Good (brand) Design is Good (profitable) Business. The brand’s considering the ‘Good (brand) Design is Good Business’ will grow exponentially. Looking fashionable is becoming the need of the day for many selfie-loving generations. There is a huge surge in the fashion and makeup industry led to few homegrown brands.