• Project

  • Region

  • Industry

Midleton Silent Distillery Packaging Design by Nude Brand Creation

Midleton Silent Distillery Packaging Design by Nude Brand Creation

Midleton Very Rare Silent Distillery is a collection of 48 bottles of Ireland’s oldest ever whiskey collection, the first of six releases ranging in age from 45 to 50 years old.
It is the first official release from Old Midleton Distillery in 16 years. There has been a distillery in Midleton for almost 200 years and it has remained operational during the Great Famine, the War of Independence and the Civil War.
In creating a vessel worthy of carrying the liquid Jewel of the Midleton crown, Nude sought to honour tradition whilst delivering a contemporary aesthetic through a unique timeless form. A work of art created especially for this once-in-a lifetime distillation.
The beautiful hand blown crystal decanter is the very embodiment of all that Midleton Irish Whiskey represents. With a proud elegant stature and meticulous detailing, the hand crafted glass combines time honoured and contemporary skills.
One by one they are hand-blown and shaped before being cut and etched by the craftsmen at Ireland’s world-renowned House of Waterford. Understated confident branding reassures, whilst the craft and liquid take centre stage. The cut clarity of the decanter is complimented by a matt signature line that flows from the shoulder and plunges vertically through the bottle. This matt texture adds a richness that is paralleled in the liquid itself, and a smoothness that defines Midleton Irish Whiskey. Crowned with copper adornments in reference to the Midleton single pot still traditions this incredibly rare and precious liquid is presented in a decanter befitting of it’s contents.
Each precious bottle from the Midleton Very Rare Silent Distillery collection is presented in a bespoke cabinet. Nude’s design parallels the whiskey’s rich complexity of character along with a smoothness that defines Midleton Irish Whiskey.
Their delicately flowing lines echoing the design of the decanter, the cabinets are a precise fusion of prized American walnut, sterling silver and premium leather. Each individually crafted, Galvin’s eye for detail delivers exquisite finishing touches that include traditional hand-etching and oak wood aged up to 200 years from ancient reclaimed Irish whiskey vats.

CREDIT

  • Agency/Creative: Nude Brand Creation
  • Article Title: Midleton Silent Distillery Packaging Design by Nude Brand Creation
  • Organisation/Entity: Published Work , Packaging Design Creation
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: United Kingdom
  • Format: Bottle
  • Keywords: WBDS Agency Design Awards 2020/21

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
4
Good
Vote
0
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
4
Good
Vote
0
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
5
Good
Vote
0
Bad
Vote
0