Mier Esparza is a growing and innovative law firm that sets a new tone in the field. It states that legal inquiries shouldn’t be something cold or uncomfortable, but a guided process provided by a team full of experience. The idea was to create a friendly dialogue between the brand and its users through a high pitch of color, very unusual amongst competitors who tend to look way stiffer. The goal is for the brand to be perceived as warm and unique.
CREDIT
- Agency/Creative: the branding people
- Article Title: Law Firm Gone Creative
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Mexico
- Market Region: North America
- Project Deliverables: Brand Creation, Brand Identity, Brand World, Branding, Graphic Design, Research
- Industry: Defence
- Keywords: law firm, corporate, bright, design, yellow, blue, innovative, stationery
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
