We’ve just completed new packaging for Fitbakes – an exciting range of healthy cakes, low in sugar and high in protein.
Moving from the chilled section into a more ambient environment, the design adopted a new packaging structure moving away from the plastic tub. The bright and punchy colours were retained from the previous design, along with some new flavours to aid stand out and shelf appeal. New illustrations helped communicate the various cakes and make it easier to purchase when on the go. More clarity was given to the packaging to help communicate more clearly the brand message of low sugar, high protein. Finally the paper finish on the flow wrap and card insert help enhance the naturalness of the product.
CREDIT
- Agency/Creative: Hills Design
- Article Title: Hills Design – Fitbakes Packaging Redesign
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Global
- Project Deliverables: Brand Identity, Brand Redesign, Brand Strategy, Branding, Packaging Design, Tone of Voice
- Format: Flow-Pack, Tray
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
