Bursera is an aromatherapy brand that is focused on environmental sustainability and ethical sourcing. They came to us to create order in their current brand through all the lines of products and to help them reach and clearly reflect their vision for Bursera. We created a brand that feels premium, but that also connects easily with people in their 20s and 30s by being minimal and chic.
Strategically, we kept the black and white of the brand to make it timeless and versatile, and also, together with the client we sought to use recycled and bio-degradable materiales that are not necessarily craft/brown, this was to represent our ecological side but without losing that premium feel.
Structurally, we designed a system that allows adaptation by limiting the range of some characteristics such as hierarchy, colour & typography. This also creates strong links between each product without losing the brand essence.
CREDIT
- Agency/Creative: Alejandro Gavancho
- Article Title: Bursera Aromatherapy Branding by Alejandro Gavancho
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: Alejandro Gavancho
- Market Region: Europe, North America
- Project Deliverables: Art Direction, Brand Architecture, Brand Design, Brand Redesign, Concept Art, Packaging Design
- Format: Bag, Bottle, Tube
- Substrate: Metal, Pulp Paper
- Industry: Health Care
- Keywords: aromatherapy, packaging, palosanto, essentialoils, natural, sustainability, biodegradable, tubes, bottle, bags
-
Credits:
Art Director: Alejandro Gavancho
