Barefood & Giulia, a colourful bar and boutique hotel housing 7 luxurious and exclusive rooms, located in a beautifully renovated residence in the center of Hasselt, Belgium. BARE stands for honest, no-nonsense drinks & food, served in an eclectic and vibrant setting. GIULIA refers to the elegant style of the distinctive hotel rooms on the one hand, on the other hand, the love for vintage Italian goods — think food, wines, design, cars …
This duality is translated throughout the overall branding, resulting in a game of contrast & balance, form, colour and style — two entities merging together, in an elaborated case, from logo mark, over stationery & print design, custom typefaces, signage & wayfinding, interior graphics, handpainted murals, webdesign, etcetera …
CREDIT
- Agency/Creative: Eskader
- Article Title: Brand Identity For Barefood Giulia, Eclectic Bar & Boutique Hotel by Eskader
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Belgium
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Illustration, Photography, Research, Tone of Voice
- Industry: Hospitality
- Keywords: Boutique hotel, Bar, Graphic Design, Illustration, Brand Identity, Handpainted, Wall graphic, Murals, Custom typography, Lettering, Eclectic, Decorative, Vintage, Identity, Logo, Packaging, Stationary, Print
