Suckerpunch – Jungle House
Location was key to the concept of this rum brand. The label needed to show the jungle elements of Thailand and give a feeling of exploration while still keeping a contemporary look and feel. Gold foil design was added to bring in a premium quality to the label and laser cut branding was added to the wooden lid to bring across a feeling of “hand crafted”. Label colors are bright and fresh for a strong shelf stand out.
CREDIT
- Agency/Creative: Suckerpunch
- Article Title: Brand Identity and Label Design for Rum Label
- Organisation/Entity: Jungle House
- Project Type: Packaging
- Agency/Creative Country: South Africa
- Market Region: Africa
- Format: Bottle
- Substrate: Glass
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
