Little Swift is a brand new bar specialised in craft beers, natural wines and seasonal cocktails, situated on Margate’s buzzing seafront. The name is a reference to a migrating bird once popular on the British coastline, and a metaphor to the recent rejuvenation of Margate town, the original English seaside resort.
The scope of the brand indentity was to embody the quirky, arty, community-focussed spirit of the local people, and also highlight the uniqueness of the brand’s proposition: local and boutique beers, low intervention wines, and a cocktail program inspired by the seasonal herbs grown on the bar’s own rooftop terrace.
The stunning location overlooking Margate Main Sands and the stonewall pier is the perfect spot to soak up Margate’s breathtaking sunsets, made famous by JW Turner and his love of the ever changing colour of the sky in this part of England. This was the main inspiration behind the brand’s colour palette, a bundle of pastel tints that is also a nod to the vibrant colours of British beach huts.
The project included designing a custom lettering and logomark; choosing a bespoke colour palette and typography; developing an iconogaphy that ties the logomark to the bar offer; creating POS material like business cards, postcards and a custom bar menu; designing environmental signs for both indoors and outdoors; build a visual system for the brand’s social media channels that emphasizes the stunning location and drinks on offer.