Food is the simplest pleasure in life. Holding the fork and spoon in hand and settling down for a meal is a feeling of joy and serenity. The brand identity design of The Good Food Company is analogous to this thought process. The logo features a fork and spoon with a classic representation of the initials. The logo is also represented on a brown kraft background to help the brand make a resonance with being eco-friendly.
CREDIT
- Agency/Creative: 78 Design
- Article Title: 78 Design Creates The Good Food Company’s Brand Identity
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: India
- Market Region: Asia
- Project Deliverables: Brand Identity, Branding, Research, Tone of Voice
- Industry: Hospitality
- Keywords: Restaurant, Restaurant Logo, Restaurant Branding, Spoon & Fork, Food, Foodie
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
